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Sales & Marketing Manager

Bridgetown

Posted: 06/01/2026 Job Type: Sales & Marketing Job Number: 4823

Job Description


A leading tourism attractions company in Barbados is seeking an experienced, target-driven Sales & Marketing Manager to lead its Sales and Marketing function. This is a senior management role suited to someone who can drive revenue, strengthen tourism partnerships, lead a team, and ensure that sales and marketing initiatives are properly executed. 

 

Key Responsibilities 

  • Lead and manage the day-to-day performance of the Sales and Marketing team. 

  • Develop and execute sales and marketing strategies to promote a portfolio of attractions. 

  • Build and maintain strong relationships with hotels, tour operators, DMCs, wholesalers, and other tourism partners. 

  • Identify new sales opportunities and develop campaigns, packages, specials, and promotions to drive revenue. 

  • Lead the team in meeting set sales targets by developing revenue-driven initiatives, monitoring performance, and taking corrective action where needed. 

  • Represent the company at trade shows, partner meetings, familiarization trips, site visits, and industry events. 

  • Oversee group bookings, VIP hosting, partner visits, and event-related sales opportunities. 

  • Prepare and analyze monthly and quarterly sales reports, including recommendations for improvement. 

  • Manage the department’s annual budget and ensure financial objectives are achieved. 

 

Qualifications & Skills 

  • Bachelor’s degree in Sales, Marketing, Business Administration, Tourism, Hospitality Management, or a related field.  

  • Minimum of five (5) years’ experience in sales and marketing, preferably within tourism, hospitality, attractions, or a related sector. 

  • Experience working in a target-driven sales environment, with a proven ability to meet and exceed set targets. 

  • Excellent relationship-building skills with tourism partners and industry stakeholders. 

  • Experience in campaign development, event planning and promotional activity. 

  • Strong reporting, analytical, and follow-through skills. 

  • Excellent written and verbal communication skills. 

  • Strong leadership and team management skills. 

  • Ability to work well under pressure and manage competing priorities. 

  • Proficiency in Microsoft 365, including Outlook, Teams, Excel, PowerPoint, and Word. 

  • Knowledge of the Barbados tourism market would be an asset. 

 

What We Offer 

  • A competitive benefits package. 

  • A senior leadership opportunity within a dynamic tourism and attractions environment. 

  • The opportunity to directly influence revenue growth, market visibility, and partner engagement. 

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